Most recommender systems focus on sales history and people’s shopping behavior with a similar profile. However, there’s more to a perfect recommendation. Visual interpretation is an essential part of human decision-making. This is the key to influencing buying decisions properly. Take a piece of apparel, analyze its visual properties, and look for other items with similar or matching colors, patterns, shapes, and materials.
That’s not all. We also order the results based on margin and current stock levels to reduce waste and increase profit.
Show options that look like the ones your customer already likes.